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I found your point about patients and physicians getting compensation for their data interesting. I also wonder if we are counterintuitively less likely to offer our data up through a paid survey because of the clear transactional nature of it; we become alerted of the fact that our data is being taken. When our data is taken from under our noses, we don't have to consciously make the decision to give it away.

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There's a LOT of money spent in "cleaning and repurposing" data for PHI - imagine how much of this could be used to actually pay for healthcare - perhaps by incentivizing physicians and patients to share their data, instead of acting as though the work needed to collect it isn't equally if not important. Would require redesigning the old ETL process, but given healthcare's money problems, might be worth it.

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